The Corporation Movie is unfair

Just finished watching the corporation as a public sector friend of mine suggested... well...

Interesting film well put and persuasively conveys a point of view... but the token nature of covering both sides of corporations is a little disappointing from such a serious undertaking.

Given the evolution of CSR over the last 30 years (and there’s both real CSR and greenwashing) why is there so little coverage of this in the film?

It’s interesting that there’s almost no coverage or quantification / rankings of CSR between different companies...

There are socially responsible stock indexes (such as FTSE4Good) that generally outperform others; and those companies practicing green-washing generally get exposed and generally don’t benefit by doing so in the way that those who really conduct business ethically do. Those companies that have nice words and in practice ride rough shot over anything contrary to their short term gains typically wind up near the bottom of such indexes or excluded.

No mention of things like Business in The Community’s Corporate Responsibility Index (http://www.bitc.org.uk/integration_and_advice/cr_index/cr_index_2008/cr_index_08.html) and different auditing techniques... Volumes of journal articles and practice completely neglected. A lot more than a non-responsive security system shown in the film.

The notion that corporations are legally obliged to place short term financial gains before all other interests is totally untrue. That public corporations are often short term by nature of their stockholders could be argued, but by this argument could one explain how corporations also make massive long term investments in infrastructure, factories and the like which take 20 years to pay back?

So.... Now available on itunes (from Apple Corp) , put together and spread by technology (developed by various corporations), all of which cost more to develop than one or a small group could possibly accept unlimited liability for and would be difficult to judge by any entity government or otherwise if allowing those people to incorporate for that innovation is in the public good...

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